PinnedThe Absolute State of AICome with me on a journey, to think about our current online world, how we got here, and the one we might be building next.Jan 12Jan 12
MOATs are dead. Long live brandIn the AI era, brand might be the only real competitive advantage you have. Time to get serious about it.Apr 4Apr 4
What makes you different? Two traps to avoid in brand positioningAvoid these two traps when thinking about your brand positioning.Apr 4Apr 4
How I Fell Out of Love with Christopher NolanOppenheimer was the last straw, but it was a while coming. Here’s why.Nov 1, 20231Nov 1, 20231
The Alphas.We gave them that nickname because of the star system they came from. They were also the first.Feb 18, 20231Feb 18, 20231
Tax doesn’t have to be taxingWhy tax is actually great, and desperately needs a rebrandJan 22, 2023Jan 22, 2023
Is it time to reboot ‘Masculism’?Men are struggling, but we lack the term to bring these conversations together in a way that doesn’t minimise other movements.Jan 8, 20225Jan 8, 20225
How Malcolm Gladwell Tricks You Into BelievingGladwell’s Law — If you ignore almost everything, you can explain almost anythingJun 18, 20207Jun 18, 20207
Giving up booze forever (it’s been 365 days so far)A personal account of my rocky relationship with booze in a country built on the stuff, and how I finally gave it the boot.Jun 28, 20194Jun 28, 20194
