PinnedThe Absolute State of AICome with me on a journey, to think about our current online world, how we got here, and the one we might be building next.Jan 12Jan 12
Why is AI so damn agreeable?I’m not working full-time right now for the first time in my life (need brand and storytelling help? Hit me up), and I’ve been using this…Jul 2Jul 2
MOATs are dead. Long live brandIn the AI era, brand might be the only real competitive advantage you have. Time to get serious about it.Apr 4Apr 4
What makes you different? Two traps to avoid in brand positioningAvoid these two traps when thinking about your brand positioning.Apr 4Apr 4
How I Fell Out of Love with Christopher NolanOppenheimer was the last straw, but it was a while coming. Here’s why.Nov 1, 2023A response icon1Nov 1, 2023A response icon1
The Alphas.We gave them that nickname because of the star system they came from. They were also the first.Feb 18, 2023A response icon1Feb 18, 2023A response icon1
Tax doesn’t have to be taxingWhy tax is actually great, and desperately needs a rebrandJan 22, 2023Jan 22, 2023
Is it time to reboot ‘Masculism’?Men are struggling, but we lack the term to bring these conversations together in a way that doesn’t minimise other movements.Jan 8, 2022A response icon5Jan 8, 2022A response icon5
How Malcolm Gladwell Tricks You Into BelievingGladwell’s Law — If you ignore almost everything, you can explain almost anythingJun 18, 2020A response icon7Jun 18, 2020A response icon7
